Person pours raw material into a process vessel
There are many reasons for wanting to start your own skincare line.

Maybe you have a great idea for a product that you want to sell, or you want to sell products you can't find anywhere else. Maybe you already have a business and want to add skincare products to your label.

The skincare industry is a multi-billion dollar business, and it's growing every year. So, it’s a great way to connect with customers and grow a business. And … there are a couple ways you can go about it.

1. You can make your own products from scratch using raw ingredients.

2. You can buy pre-made products and “white label” them (that is, put your own label on them).

Let’s start by looking at how you could create your own formulas.

You don't need to be a chemist to create skincare.

The truth is you don't need to be a chemist to create skincare. You just need to know the basics and a few simple formulas.

First, you need to understand pH levels. Your skin has a pH level of about anywhere from 4.5 to 6.5, which is slightly acidic (anything higher than 7 is alkaline). If you use products that are too alkaline, you will disrupt your skin's natural pH balance and cause irritation and redness.

The best way to avoid making anything too alkaline to use a pH strip on the product before you use it on your skin. The strip will tell you if the product has a pH greater than 7.

You do need to understand skincare ingredients.

If you want to create a skincare line, you need to understand what ingredients do and why you might include some and not others – depending on your brand, philosophy, or skincare goal.

There are many ingredients that can be used in skincare products. Some are natural and others synthetic.

For example, there are a host of oils (olive oil, avocado oil, jojoba oil, etc.) used in skincare. These are entirely natural skincare ingredients. Aloe vera and honey also bring a powerful and soothing natural punch to any skincare line.

However, don’t discount synthetic ingredients. They can add valuable qualities of their own. Retinol, though it derives from vitamin A (a natural source), is synthetically formulated for skincare and is often used to reduce wrinkles. Hyaluronic acid is another example of a synthetically formulated ingredient that adds great hydrating power to moisturizers and creams.

The bottom line when creating your own products is experiment.

When you’re building your own products, you want to sample what’s already available on the market. Figure out what you like, what your friends like, what sells well, and what you want to market in terms of niche. Do you have a central philosophy for your line? Do you have a central ingredient that really impresses you?

Use the information you’ve gathered to select ingredients, and then try out your creations! Share them with friends, get feedback, and work until you have something that makes you proud and fills a niche.

Choose a manufacturer.

When you’ve created the recipe for your skincare, you’ll have to pick a manufacturer to produce it on a larger scale. Spend time doing some cost/benefit analysis regarding the choices involved in this process. Cheaper is not always easier.

Make sure whoever you choose has good quality assurance practices, does comprehensive cosmetic stability testing, and has experience making similar products. Look for testimonials from other business clients and talk to some experts in the field.

Now, what about option two, white labelling?

White labeling is a process whereby a supplier allows another company to put their label on a product. The supplier will often provide the product in bulk to the end user with the user’s own special label already in place.

This is a great way for small companies and start-ups to get their brand out there without having to invest in manufacturing and packaging.

Why should you white label?

If you are interested in creating your own skincare line, white labeling is certainly the most straightforward and approachable way to go. Not only will it save you a lot of money, but it will also bring recognition to your brand

When you white label, you are essentially purchasing someone else’s product and putting your logo on it. This allows you to skip the hassle of figuring out your own manufacturing.

You will still, however, need to lay out a solid business plan.

For both of these models, you need a business plan.

You’ll need to decide on the products you want to sell and how much you’re going to charge for them.

Start by asking yourself: Who are my target customers? What sets these products apart? How do I draw attention to my uniqueness with my branding?

Finally, make sure you’ve followed all the rules.

Different countries have different rules and regulations regarding cosmetics. You want to make sure you follow those rules and partner with producers who follow them.

Additionally, you’ll want to make sure all your business paperwork is in order for tax and legal purposes. It can be helpful to consult a lawyer and other individuals in the industry when doing this.

See it come together!

To create your product well, you’ve had a market niche and clientele in mind from the beginning and you’ve made something that is unique. When you’ve had a solid team behind your work, like the team at Klotz Grassinger, you’ll know it’s your time to shine and let the world know why your product is the one to try.

Klotz Grassinger is here to make your skincare line production approachable and enjoyable so that you can concentrate on your brand and your message and fit everything together in a compelling and memorable package.

Your skincare will be flying off the shelf!